Social media makes it so easy to share thoughts -- but that's not where the greatest value lies. If we learn to listen well we can pick up on trends and grasp new ideas -- and even make that next career move a little less scary.
This article on ReadWriteWeb is aimed at marketers. It's called 5 Simple Twitter Listening Tips Every Marketer Should Know. If you're looking for a new career opportunity -- which is really all about marketing you -- read it while thinking about the potential employers you might learn about.
Here are a couple of excerpts:
- Hashtags are basically a hack for the search system to easily find everything on a particular subject
- The true power of Twitter is realized when you start to use search, groups and conversation tools to build community, networks and identify expertise around your product, service or learn about a particular topic of interest
